Journalism Marketing Case Study
Journalism marketing is an efficient method of communication that truly allows businesses, brands and people to showcase who they are in a creative, relevant and unique way.
Businesses that are looking for effective and engaging ways to reach potential clients/customers, enhance branding and get into the consciousness of their community can use journalism marketing techniques to convey their message in a powerful way.
Advertising and marketing are proud traditions that have been watered down by the explosion of digital efficiency. By combining the journalism storytelling mentality with the right marketing techniques, businesses are now able to communicate like never before.
The following case study examines the internet's first "Journalism Marketing" company, Respecting the Process Inc.'s impact on the career of champion boxer, Dangerous Denton Daley.