What is Journalism Marketing?
What is Journalism Marketing? Where does the concept of journalism come from? What are the dangers of propaganda and fake news? Why is sharing information important to culture? Why is a powerful marketing message required for independent businesses in todays internet age?
University of Waterloo's Adjunct Associate Professor and Director of the Problem Lab, Larry Smith dives into what the concept journalism marketing really is, why it is important and how it is useful for businesses.
Here are the highlights and specific information from the interview: